In line with their culture of harnessing heritage and empowering the leaders of tomorrow, we developed the theme for their new generation of TJCians – “Braver, Stronger, Smarter”. We then applied this inspirational slogan to their yearbook, Open House banners and programme, student handbook, T-shirts, tote bags and prospectus.

Students applying for the Temasek Academy’s Six-Year Integrated Programme have been reported to relate strongly to TJC’s new motivational collateral. We hope to keep making a positive mark in Singapore’s education system with our work.

The word “YOuyii” itself is pronounced ‘you yi’, translated as “with meaning” when read a certain way in Mandarin (according to Chinese pinyin or pronunciation). Depending on the Chinese characters used, there’s more than one meaning to ‘you yi’. We used six different variations for The YOuyii Booklet, each with a different universal value.

The end product of the collaboration, with KPP roped in for their packaging expertise once again, was a vintage cardboard luggage encasing a hand-sewn YOuyii Plushie and YOuyii Booklet entitled “There is a Mammoth in the Room”. There are three types of Plushies – Woolly, Dino and Dodo. The YOuyii Box Set can be purchased on the Uyii website.

Experience The YOuyii Project: www.facebook.com/TheYOuyiiProject

Visit the Uyii website: www.uyii.com.sg

Purposely designed to resemble real products, the Global MDO Silver sales toolkit displayed various print finishing such as silkscreening, hotstamping, spot UV and matt textured UV.

Recognising their commitment to business excellence, we refreshed the brand to reveal the intricate engineering behind the beauty of their water features. Inspired by watercolour art and how vital water is to life, the new corporate collateral for Watercraft Engineering is visually stunning – a testament to the brand promise of “fluid ideas taking shape”.

From preparing meals for two, to a wedding meal for all to remember.

Keeping the school’s beliefs and their passion for aviation in mind, we designed their promotional collateral around the equation “P + C = S” (Potential + Character = Success) and the theme of flight.

We also chose to deviate from the traditional prospectus, creating one that folded into a large paper plane, accompanied by an Open House invite modeled after an airline ticket.

SATS-CREUERS Cruise Services commissioned us to build a website with a functional back-end for berth bookings. As the project developed, we were entrusted with the task of developing a series of limited edition merchandise, barricade designs and giveaways for its very first passengers.

With careful attention to Papahan’s warm, home-grown roots, we helped create a website and other business collaterals with a professional brand image that embodied their passionate love for movies, the big stage and life captured on film.