Angliss Brand Identity
Angliss Singapore
To evolve from their original pillars of productivity, efficiency and strength, Angliss invited us to journey with them into a new era of foodservice, where good service paves the way for good taste.

The new Angliss brand identity captures their desire to grow customer relationships. A hand-scripted logo and seal bearing “安” (also part of its Chinese name) was crafted as a personal endorsement for customers’ peace of mind. Beyond its direct meaning of “peace” in Chinese, “安” also represents the comfort and assurance that good food embodies.

Harnessing this as our creative axis, we built the Angliss brand identity upon the promise of “serving those who serve great food” in a visual feast across print, digital and environmental platforms.

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