Armatrix Singapore Brand Identity
The invention of tools in the Stone Age transformed Man into makers, tinkers and creators.

Still true today, the empowering nature of tools inspired our naming and the Armatrix Singapore brand identity, a market alternative for value-for-money tools.

The name “Armatrix” is a twist on the word “armature” (a mechanical component that connects a machine’s circuit), reflecting the company’s role as a vital bridge between suppliers and retailers, connecting those seeking tools with those providing them.

The tagline “Equipping makers of tomorrow” underlines the Armatrix Singapore brand identity and commitment in championing their clients’ journey of creation, emphasising that tools are not just the playthings of engineers, but instruments of building inspiration.

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