They approached us to create the Avery Dennison Durables Toolkit – a package distributed to key industry players. The package needed to allow marketing/sales managers to selectively add or remove content.
We designed a textured box with a clean, white finish, exuding a quiet confidence. Dividers were created for each of their market segments, put together, they form a visual diorama of a city – a subtle hint, of how their products permeate landscapes and lifestyles, quietly fulfilling their important functions.
The box features labels and security features from Avery, allowing the recipient to experience their products in a real and immediate way.