BTL 2015 Brand Identity Campaign
Between The Lines
As light is to the eyes, language has the power to open the mind to ideas, philosophies and life lessons far beyond our own. For Between The Lines Learning Space, language education is not merely mastering English, but also being equipped with the right tools and techniques to listen, process and strongly articulate thoughts with clarity, coherence and conviction.
Keeping in mind that the centre is the vision of a team of MOE educators with a genuine heart for young people, we set forth on naming and building the brand. We sought to bring it into a space for higher thinking, where the boundary lines of the English language are explored and challenged, and learners are nurtured with values and empathy to bring them beyond the pages of their books.