Cordlife “Fight for Life!” 2017 Campaign
Cordlife Group Limited
Awards Won
• Big Top Creative Awards, Winner (2nd runner up)

Every parent wants the best for their child when it comes to health. Identifying with this human instinct, the Cordlife “Fight for Life!” 2017 campaign was birthed.

“Fight for Life!” was inspired by its commitment to coming alongside parents to provide peace of mind from day one of parenthood.

We pushed for a daring creative concept centered around a baby primed for battle, which served as our creative axis across various touchpoints.

Recognising that modern day parents are digital natives, we targeted a younger demographic on the digital fronts of social media engagement, online GIFs and web advertisements.

On the ground, “Fight for Life” was integrated into Cordlife’s out-of-home branding efforts such as billboard commercials, event giveaways and bus decals and hangers.

Standing out from the typical mother-child imagery, the Cordlife “Fight for Life!” 2017 Campaign distinguished Cordlife from its competitors, establishing it as a leader in the maternal care arena.

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