Hillgrove promotional collateral
Hillgrove Secondary School
Having just over 10 years of history, Hillgrove Secondary School has striven to communicate its belief in the potential and good character in every student. For Open House 2012, the school decided to embrace the transition into its new decade with an inspirational enrollment campaign.

Keeping the school’s beliefs and their passion for aviation in mind, we designed the Hillgrove promotional collateral around the equation “P + C = S” (Potential + Character = Success) and the theme of flight.

We also chose to deviate from the traditional prospectus, creating one that folded into a large paper plane, accompanied by an Open House invite modeled after an airline ticket.

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