“ Keep the Dream Alive ” campaign
Yellow Octopus / YOLO
Awards Won
• Merit, HOW 2010 International Design Awards

YOLO is an initiative that partners folk from all walks to life, to rediscover creative talent, potential and dreams that have been forgotten.

Life has a way of rubbing off the joy of our dreams, but YOLO knows that every cloud has a silver lining, and every dream will have its day!

We created the “ Keep the Dream Alive ” campaign to create awareness and raise support for The Business Times Budding Artist Fund.

Convinced that this little known fund had the potential to help families break out of the poverty cycle by providing an opportunity for their children to discover their talents, we crafted an art competition that drew more than 350 participants and curated artwork from 7 local artists.

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