When the founder of Singapore’s first keto-friendly bakery first approached us, her business had neither a name nor a visual expression; just a humble mission to provide healthy, low-carb alternatives to sugar-filled desserts.
From the heart of the brand, we crafted a name that presented the obvious. As a question, “Seriously” underscores the “too-good-to-be-true” brand promise. As a stamp of approval, “Seriously” is a full-throated endorsement of the desserts’ guilt-free goodness.
After months of phenomenal fanfare and media interest, we helped to design and launch the previously online-only business into a flagship retail outlet on Seah Street, curating a welcoming and warm Keto space, catering to the healthy appetites of those who want to have their cake and eat it too.
To hit the sweet spot between narrow niche and mass market, we created a visual and vernacular feast of brand elements that captured Seriously Keto’s essence that was suited for both their online and physical bakeries.