When the founder of Singapore’s first keto-friendly bakery first approached us, her business had neither a name nor a visual expression; just a humble mission to provide healthy, low-carb alternatives to sugar-filled desserts.
From the heart of the brand, we crafted a name that presented the obvious. As a question, “Seriously” underscores the “too-good-to-be-true” brand promise. As a stamp of approval, “Seriously” is a full-throated endorsement of the desserts’ guilt-free goodness.
To hit the sweet spot between narrow niche and mass market, we created a visual and vernacular feast of brand elements that captured Seriously Keto’s essence without any sugarcoating.
Besides distinguishing Seriously Keto from its competitors, this branding exercise also elevated it from bakery to lifestyle brand, advocating clean eating as not just a diet, but a way of life.
After months of phenomenal fanfare and media interest, the previously online-only business is now launching its first retail outlet at Seah Street, as it gears up to feed the healthy appetites of those who want to have their cake and eat it too.
Seriously Keto Website