The Institute of Service Excellence Singapore Management University (ISES) came to us to create a Singapore Service Excellence Medallion Brand Identity for the award and the introductory guide to be sent to the top decision makers in select organisations.
We value every opportunity to promote leadership ideals that would affect culture in a positive way – believing that a great design idea has the power to evoke an emotional response that propels change.
Diamond cut covers and a lion’s head set within a stylised diamond communicate a strong sense of the award’s worth and value. The debossed patterns used throughout the guide book serve as a constant reminder that excellent service is, very often, a tangible experience.
A thread stitched binding captures the essence of good quality – the necessity of the human touch and the hand-crafted attention to detail.
Only a small number of organisations and individuals are nominated for the Singapore Service Excellence Medallion. The generously sized guide book conveys this prestige with its substantial feel and presence.