Yellow Octopus | About us

Built to move fast and think deep.
Just the kind of partner you need.

Named after a brilliant sea creature (and a piece of diving gear). Founded in 1997 to change the world by design. Now run with the same kind of commitment to ideas and ideals — and the end-to-end capabilities to make the necessary magic happen for you.

If you’ve chosen us as your creative partners, we’re here to walk with you, whatever it takes. That might take being bold to reshape and reframe the given challenge to meet your goals. We want all our clients to reach everything they can be with everything we have on hand.

Internal stakeholders evaluation

Qualitative research

Quantitative research

Competitor research

Trends analysis

White paper analysis

Research

Adept at qualitative and quantitative research methodologies, we are passionate about drawing objective insights from data to create a sturdy foundation. Focus groups, surveys, and audits form the bedrock for great brands to be built on.

Internal stakeholders evaluation • Qualitative research • Quantitative research • Competitor research • Trends analysis • White paper analysis

Branding

We love creating evergreen brand strategies and identities. From complex brand architectures to eking out your brand position in a highly competitive market, we’re here to ensure the strategy is in place for future growth.

Brand positioning • Brand architecture • Business modelling • Brand naming & story • Strategic brand blueprint • Brand identity creation

Campaign

In a world where content is king, getting your audience to take notice and action is a fine art that demands persuasion, empathy, and creativity. We offer the full package so as to help your brand make meaningful impact, long-term.

Content & campaign planning • Social media planning & management • Key visual development • Videography • 2D & 3D animation • Motion graphics • Editorial

Design

Informed by our brand-based thinking and love for both print and digital aesthetics, our job is to help you find what you want to tell the world and make it sound and look beautiful while we’re at it.

Print • Digital • Website • Environmental

Meet the team.

We're a house of creative thinkers and doers committed to asking great questions, deep listening and designing new ways of communicating brand vision and story that leaves our community, clients and selves better than before we began.